Dan Nystedt, IDG News Service

Digital video advertising expert YuMe plans to use Google's InVideo overlay ads in Internet videos as part of the services it offers to customers.

The Redwood City, California company will also use Google's AdSense for video as well, software that matches advertisements with relevant Web content.

Google's AdSense for video beta program extends the original AdSense, which was designed for text, to the growing online video space, the companies said.

YuMe is a dedicated video advertising network with over 400 Web sites and 150 million video streams. The company operates an ad management system to help publishers and advertisers make the most out of matching their content with catchy ads. It also collects information by tracking ads, and ensures delivery whether the ad is targeted at the Web, downloads, mobile, and IPTV (Internet Protocol Television).